Tourism: The Business of Hospitality and Travel, 5/e
This is the eBook of the printed book and may not include anymedia, website access codes, or print supplements that may comepackaged with the bound book.Tourism: The Business of Hospitality andTravel, 5e views the industry from a businessperspective–examining the management, marketing and financeissues most important to industry members. Chapters reveal anintegrated model of tourism and address consumer behavior, servicequality and personal selling. Readings and integrative cases closeeach par
Price:
0%
